Christina Poon
Overview
MyVisa aims to simplify the visa application process for Canadian passport holders. The app addresses the confusion and difficulties travellers face in the visa application process. MyVisa provides an app-based solution that guides users through each step, ensures key documents are not missed, and connects users to embassies and consulates. The development included extensive user research, ideation, prototype testing, and iterations for an improved user experience.
Problem
As Canadian passport holders often apply for visas to travel abroad, many people find it increasingly difficult and troublesome to undergo the lengthy visa application process.
“43% of travellers are confused or afraid of making a mistake when applying for their visas.”
- Stanislas Berteloot | VisaHQ
Goal
Making the visa process easy from origin to destination for Canadian passport holders.
leisure travellers professional expats international students
expedited applicants families
Solution
myVisa is a mobile app that aims to help those people by guiding users through the application process while maintaining transparency, trust, and accessibility.
Guidance for every type of visa, in any country.
Get connected to the nearest embassies and consulates.
Apply for a visa without missing key steps or documents.
Keep all your travel documents in one place.
a promotional video about the product
01
Research
Understanding the problem space and our user's needs
Benchmark Analysis
We began by conducting market research to develop an insight into the current products being offered and the areas of opportunity we could fill.
User Interviews
After understanding the current market opportunities, we proceeded to conduct user interviews. We talked to different travellers in order to identify key pain points.
From the research, we were able to gain 5 key insights, which we then translated into possible features to be implemented. Here is a summary of our findings:
