Christina Poon
Bell Media
Improving the digital experience for Crave, CTV and Noovo.
My Role
Research
UX/UI
Prototyping
Wireframing
Design Systems
Tools
Figma
Adobe XD
ZerohHeight
Teams
UX Designers
Senior UI Designers
PMs Developers
Content writers
Timeline
July 2022 - Ongoing
Overview
I currently design on the video hub team, focusing on system patterns and the overall user experience for Crave CTV and Noovo on both mobile and web platforms. Our work spans the core product, aiming to optimize design and functionality.
For in-depth details of my work, please contact me.
Improving the showpage experience
The original show page was created with a single brand in mind (Crave). Since its launch four years ago, there have been no major updates to its layout or design. With CTV and Noovo being released streaming platform, each with unique business requirements, it's time to develop a comprehensive new experience.
I was responsible for visual design, user experience and interaction design. I worked closely with the product managers, UX designers/researchers, developers and content writers, to iterate and refine our design solutions.
iOS shipped -
Android shipped -
Web shipped -
Crave, CTV, Noovo design system & documentation
An entire overhaul of our video hub visual language and user experience was conducted. From the foundation, I helped introduce design tokens and building components for Crave, CTV and Noovo ensuring all brands are consistent, accessible and scalable for all platforms.
Furthermore, emphasizing composability for product teams was important when constructing the library. Internally, this library's composition led to a new approach to working with our design systems.
In conclusion
Valuable lessons
Design with user first approach. Ensuring the designs are inclusive and accommodating for all users.
The importance of DQA. I worked closely with developers through extensive DQA sessions, to identify bugs and to ensure the designs are translated to the product.
Throughout my experience with working at Bell Media, I was able to work cross-functionally with the product team. I learned to clearly communicate with the other teams to ensure that everyone is on the same page when it comes to deliverables. I collaborated closely with the product and engineering teams to develop a design strategy, ensuring seamless integration within the project scope.
Email Verification
With Bell Media Account coming to integrate Crave CTV and Noovo into one platform, we introduced email verification to the sign-up experience. I spearheaded the mobile aspect of this project, ensuring the design and experience is consistent between iOS and Android devices.
Ongoing
