Christina Poon
ReelTime
Adobe & Netflix Creative Jam
My Role
UI/UX Design
Prototyping
Tools
Adobe XD
Teams
Chelsea Shum
Lulu Li
Christina Poon (me)
Timeline
48 Hours, June
Overview
MyVisa aims to simplify the visa application process for Canadian passport holders. The app addresses the confusion and difficulties travellers face in the visa application process. MyVisa provides an app-based solution that guides users through each step, ensures key documents are not missed, and connects users to embassies and consulates. The development included extensive user research, ideation, prototype testing, and iterations for an improved user experience.
Problem
Netflix invests in creating and giving a platform to stories that connect people and cultures from around the world. How might we help families and friends utilize this platform and share their experience with content such as series, television shows, and movies they love?
Design Challenge
Design a third-party desktop website or desktop app where the community can celebrate shared stories together through communal and authentic experiences.
Solution
Reeltime is designed for independent film fans. Due to the low budget and their inaccessible real-life screenings, our audience remains disconnected either by distant locations or lack of resources such as time and money to access these screenings and talk to like-minds.
Our project re-imagines a live film screening experience that is enhanced through shared group activities and discussions in an intimate environment before, during and after the movie.
Guidance for every type of visa, in any country.
Get connected to the nearest embassies and consulates.
Apply for a visa without missing key steps or documents.
Keep all your travel documents in one place.

UI Showpage - Image
01
Research
Exploring the problem landscape within the time restraint
Setting a schedule
After independently looking over the design brief, our team immediately determined our schedule for the 48-hour deadline. We video called each other on FB Messenger and opened a Google Jamboard to virtually discuss initial thoughts and scheduling ideas.

Timeline - Image
Understanding the problem space
We began by breaking the problem: how can we create a unique experience for movie lovers? and writing down key takeaways from the prompts provided to us in the design brief to get a better understanding of what we needed to accomplish.
Initial Ideations - Image
Rising Questions
While ideating we asked ourselves questions such as:
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Who is our target audience?
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How do people engage with movies and what aspects of the film make the audience excited?
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How can these aspects be organized in an application?
02
Ideation
Developing & defining the User Experience
Emerging Opportunities
After we brainstormed and let our thoughts out, a solid vision started to form. We focused on three main features:
Time-based screenings
Facilitated discussion
Intimate group sizing
Initial Ideations - Image
Competitive Analysis and understanding the Market
As we finalized our core features, we began to conduct market research to further explore areas of opportunities to address. One of our primary goals for the webpage is to facilitate meaningful discussions, therefore we searched for movie discussion forums/groups that are already in the market.
Target Audience
Primary demographic: Indie film lovers who can't watch an abundance of indie films due to limited real-life screenings. After conducting some research we realized that:
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There is no centralized community for remote independent film-lovers
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For film-watchers who lack resources and time, they cannot have the experience of film appreciation.