Christina Poon
ReelTime
Adobe & Netflix Creative Jam
My Role
UI/UX Design
Prototyping
Tools
Adobe XD
Teams
Chelsea Shum
Lulu Li
Christina Poon (me)
Timeline
48 Hours, June
Overview
MyVisa aims to simplify the visa application process for Canadian passport holders. The app addresses the confusion and difficulties travellers face in the visa application process. MyVisa provides an app-based solution that guides users through each step, ensures key documents are not missed, and connects users to embassies and consulates. The development included extensive user research, ideation, prototype testing, and iterations for an improved user experience.
Problem
Netflix invests in creating and giving a platform to stories that connect people and cultures from around the world. How might we help families and friends utilize this platform and share their experience with content such as series, television shows, and movies they love?
Design Challenge
Design a third-party desktop website or desktop app where the community can celebrate shared stories together through communal and authentic experiences.
Solution
Reeltime is designed for independent film fans. Due to the low budget and their inaccessible real-life screenings, our audience remains disconnected either by distant locations or lack of resources such as time and money to access these screenings and talk to like-minds.
Our project re-imagines a live film screening experience that is enhanced through shared group activities and discussions in an intimate environment before, during and after the movie.
Guidance for every type of visa, in any country.
Get connected to the nearest embassies and consulates.
Apply for a visa without missing key steps or documents.
Keep all your travel documents in one place.
UI Showpage - Image
01
Research
Exploring the problem landscape within the time restraint
Setting a schedule
After independently looking over the design brief, our team immediately determined our schedule for the 48-hour deadline. We video called each other on FB Messenger and opened a Google Jamboard to virtually discuss initial thoughts and scheduling ideas.
Timeline - Image
Understanding the problem space
We began by breaking the problem: how can we create a unique experience for movie lovers? and writing down key takeaways from the prompts provided to us in the design brief to get a better understanding of what we needed to accomplish.
Initial Ideations - Image
Rising Questions
While ideating we asked ourselves questions such as:
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Who is our target audience?
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How do people engage with movies and what aspects of the film make the audience excited?
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How can these aspects be organized in an application?
02
Ideation
Developing & defining the User Experience
Emerging Opportunities
After we brainstormed and let our thoughts out, a solid vision started to form. We focused on three main features:
Time-based screenings
Facilitated discussion
Intimate group sizing
Initial Ideations - Image
Competitive Analysis and understanding the Market
As we finalized our core features, we began to conduct market research to further explore areas of opportunities to address. One of our primary goals for the webpage is to facilitate meaningful discussions, therefore we searched for movie discussion forums/groups that are already in the market.
Target Audience
Primary demographic: Indie film lovers who can't watch an abundance of indie films due to limited real-life screenings. After conducting some research we realized that:
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There is no centralized community for remote independent film-lovers
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For film-watchers who lack resources and time, they cannot have the experience of film appreciation.
Using a system map to conslidate our ideas
We began by consolidating all our ideas and research insight into a system map. This helped us map out the overall layout and features of the app while creating the main user flows. We wanted our interface to be direct and intuitive. Every user can enter the screening and participate without onboarding. The user may either watch the currently scheduled film or view upcoming showtimes.
Initial Ideations - Image
Mapping out the interface
After we created our system map and user flows, we began creating low and mid fidelity. Through close feedback sessions with the team, we identified the heircracy of information that are displayed to the users.
03
High feidlity
Designed with the cinema experience in mind
Designing with a clear visual system
We then established a style guide, which helped us maintain consistency throughout our high-fidelity prototypes. The dark theme was chosen to resemble the experience of a movie theatre. Monochrome colours were used to allow the colourful film posters and trailers to remain the main focus. A yellow accent colour was used to help establish a visual hierarchy and to add a pop of colour.
Professional
Calming
Engaging
Clean
international students
leisure travellers
professional expats
expedited applicants
families
ReelTime Prototype
Live film screening experience for independent film lovers
Homepage
Find the movie you want to watch
The interface is direct and intuitive. No onboarding or collecting of information. Just enter a theatre with a username and that's it!
The user may either watch the currently scheduled film or view upcoming showtimes.
Preshow
Let's chat before the movie
Screenings have a max of 30 viewers for intimate discussions.
Movie Discussions
Share your thoughts during the movie
Engage with the movie with our movie prompts. Share your liked and disliked moments.
Temporary chat/activities during the movie instead of permanent chat throughout the movie to encourages in-the-moment engagement.
Post Movie Thoughts
Let others know what you think
Start a discussion with our post-movie prompts by answering, replying and liking the thread.
Review the in-movie discussions to see what others thought.
In conclusion
For the Future
Give users the ability to watch a private screening
Conduct further research and user testing on the target audience
It was a delight to work with such talented designers to effectively execute our product. My team and I had never turned in a project in such a short period of time. Nevertheless, We are so thankful for this learning experience and to have received such insightful constructive criticism from senior designers at Netflix and Adobe. We learned to always stick to our objective and prioritize our key features.
