Week 13

November 29 2021 

Branding

This week I worked on the logo of the space. I also identified the colours that I wanted to use for the branding. The colours are decided based on the research behind the psychology of colours. 

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Taglines (work in progress)

Colours

Blue: To Increase Calmness and Boost Productivity

Yellow: To Get People Energized and Collaborating yellow is the strongest color psychologically and can help spark creativity as well as memory. She says self-esteem and optimism can also be lifted with a moderate touch of yellow. Given these qualities, yellow may be best in areas where people do a lot of brainstorming, collaboration and creative work.

Green: To Make People More Relaxed at Work it’s considered to be a good background color that will be noticeable without distracting people and won’t cause eye fatigue. Purple: To Increase the Perception of Value

Orange: To Raise Activity and Productivity Levels

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Layout

I also began testing out different apps to create mockups of the physical space.

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